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Why do Coke and Pepsi still advertise? We’ve seen the brands enough to know who they are. But we’ll keep seeing big-budget commercials for products we know because a big part of marketing is repetition. The brands we recognize are the ones that feel more safe. Our minds are wired to go towards the familiar.
This makes me ask myself, what is familiar to me? What am I advertising on repeat in my mind? How could using my mind’s “ad space” be useful?
I want to be surrounded by wellness and mindfulness. I needed to make these things familiar to me. So, I started incorporating them into my life. I developed a daily habit of reading, listening to, and filling my life with information about mental health. The more I infuse my life with understanding my mind and how it works, the more familiar I become with making healthy choices, and the stronger that muscle gets.
ACTION: Notice your inner dialogue today. What thoughts and messages come up most frequently? Are they positive, negative, or neutral?
